KAO Malaysia launched their latest addition to the Asience range, Asience Shine Therapy recently. Shine Therapy is specially created to mend hair that are dull, brittle, and chemically damaged by intensively restoring from the inner fibres for stronger, smoother and bouncier hair that shines.

As I couldn't attend their Media Launch recently, here is some info based on their News Release......
Asience Shine Therapy contains Asian Energy Essence, a mix of five key precious natural nourishing ingredients which consists of Pearl Protein, Shell Ginger Extract, Aloe Extract, Camellia Oil and Ginseng Extract. It is enhanced with Soybean extract for its repairing quality. Shine Therapy is also fortified with the M-18 Hair Beautifying technology that helps to deliver the organic elements of the Asian Energy Essence by penetrating into the core of hair, repairing and increasing the density of each strand. Hair is beautiful as it restores hair protective coating, without which hair would deplete on its own by exposure to styling, blow-drying, UV rays and chemical products.
Asience provides a full range of products for varying hair types and hair care needs. Aside from Shine Therapy, Asience offers the Inner Rich and Nature Smooth range. Asience Inner Rich is specially formulated to replenish dry, frizzy and damaged hair that is prone to breakage to help restore hair to its original luster. It contains Asian Energy Essence and is enhanced with Royal Jelly Exract to keep hair strong healthy from the core. Asience Nature Smooth is created for hair that is prone to tangling and lacks volume. It is enriched with Asian Energy Essence and Rockweed Extract that helps revitalise and enliven limp and dull hair due to oily scalp and damage caused by tangles. It leaves hair feeling light, bouncy and lively from root to tip.
Asience aspires to reach out to Asian women beyond their hair care needs. In line with the ‘Empowering Asian Beauty’ tagline, Asience aims to give women healthy, lively and envy-worthy hair that will boost their confidence whilst giving them the pleasure of joy that comes with it. “When women feel confident and beautiful, we believe they will be able to channel their inner potential and fully utilise it in all circumstances”, exclaimed Elizabeth Choon. “With that, Asience is constantly improving its products with state of the art technologies and latest innovations to give Asian women the best hair care solutions to reveal their most attractive and confident personality.”
The Asience ranges are available at selected Watson’s, JUSCO Supermarkets and AEON Wellness outlets. The shampoos and conditioners are priced at RM14.90 for 220ml and RM26.80 for 530ml, whereas the treatments are priced at RM26.80 for 180g.